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Mainland visitors account for 71.8 percent of the total, keeping Hong Kong’s tourism industry healthy.Īmongst all mainland arrivals, 23.1 million, or 66.3 percent, of mainland visitors came to Hong Kong under the IVS, up by 26.2 percent over 2011.Īt present, around 270 million residents from 49 mainland cities with permanent household registration are eligible to visit Hong Kong under the scheme. The Hong Kong Tourism Board (HKTB), reported that in 2012, the Chinese mainland continued to hold the top spot as Hong Kong’s largest visitor source, with 34.9 million arrivals. The number of IVS visitors from the mainland grew quickly. Just that initial step revitalized Hong Kong’s tourism industry and in the years since, it has become the mainstay of the industry. People from those four cities were allowed to come to Hong Kong on their own, without having to join group tours. The scheme was first introduced in four Guangdong cities (Dongguan, Zhongshan, Jiangmen, Foshan) on Jas a liberalization measure under CEPA.
HONG KONG TOURISM BOARD STATISTICS FULL
Now that IVS has been around for a little over a decade, it’s full merits become apparent. The scheme has brought a huge mainland market right to Hong Kong, extending beyond the hotels and the tourist industry per se. Sasa is one of many beneficiaries of the IVS in the past 10 years. The group operates 66 “Sasa” stores in 28 cities, in 17 provinces on the mainland, crediting advantages granted Hong Kong under CEPA. The report declared, “ever since the launch of the IVS in 2003, the growth in the number of mainland tourist arrivals has been key to the Group’s success in Hong Kong.” In its management review, Sasa credited the Individual Visit Scheme (IVS) - the cross-border individual visits scheme. That was up by 18.6 percent from the corresponding period in 2012, at its Hong Kong and Macao stores. The stores are always jammed with customers, especially in the high-traffic areas like Causeway Bay and Sha Tin, on weekends and national holidays.Īs a leading cosmetics retailing group in Asia, Sasa offers a big range, and tries to cater to every price level and still much cheaper than on the mainland.Īccording to Sasa’s financials, the group had a turnover of HK$3.12 billion for the six months ended Sept 30, 2013.
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The place to be is at one of over 100 Sasa cosmetics stores in the city. For mainland visitors in Hong Kong, the must-see places are not the Peak or Ocean Park in Aberdeen.